About b.a.s.eBeverage Alcohol Sales Education (b.a.s.e) is presented by Matthew Citriglia, Director of Education for Southern Glazers Wine & Spirits. Matt delivers accessible, entertaining, and inspiring content about wine and how to sell it. Whether a retailer, restauranter or sales consultant, these podcasts will help you learn how to defend price, define quality, overcome objections, deliver impactful presentations, and conduct effective trainings.