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Today, Ariel Hyatt introduces the concept of the Three Communities every artist must understand: 
- **Ambient Fans** who are aware of you 
- **Engaged Fans** who pay attention and interact 
- **Superfans** who support, advocate, and stick with you over the long term.

Since the dawn of the digital music age, Ariel has helped thousands of artists across all

genres and career stages navigate the confusing and ever-changing music business with

greater ease and efficiency. Her passion, expertise, and intuitive guidance make her a

transformative force for musicians looking to accelerate their careers. Ariel’s greatest

strengths lie in making what feels overwhelming and complicated seem easy and digestible,

teaching, creating artist systems, and her relentless quest for learning.

Ariel’s firsthand experience with creative struggles shapes her mission to support artists.

Through her work as an author, podcaster, and course creator, she provides tools to help

musicians thrive. “Growing a music career has a science to it, but no one-size-fits-all map—

each artist’s path is their own.”

Her commitment to educating artists has taken her to over 70 conferences in 13 countries,

including SXSW, MONDO, Vivid Sydney, Hubspot Ignite, and Social Media Week New

York. She has also toured Canada and Australia, teaching marketing masterclasses to artists

and created multiple courses for top music industry colleges and universities.

She has written six books on PR, crowdfunding, and new media, including Music Success in

9 Weeks, Cyber PR for Musicians, Social Media Tuneup, Crowdstart, and The Ultimate Guide

to Music Publicity.

To purchase Ariel's latest book "From Buzz to Bond":

https://www.amazon.com/Buzz-Bond-Chasing-Lasting-Career/dp/0989521028/ref=sr_1_1?crid=22NAE6QT3T1O9&dib=eyJ2IjoiMSJ9.VFTjNuRgPLUT7N3qJGCJ0A.1BV3jiuiWdEXB0NWY2LobhOEdGy27dS1qRu9Xdg1ZtE&dib_tag=se&keywords=from+buzz+to+bond+ariel+hyatt&qid=1754959570&sprefix=from+buzz+to+bond%2Caps%2C126&sr=8-1On today's show I have PR expert Ariel Hyatt:

• The monthly membership:

https://buymeacoffee.com/scarlet.keys

Scarlet's website:

https://www.scarletkeys.com

Scarlet's instagram: https://www.instagram.com/scarletkeysofficial/

To purchase Scarlet Keys' book "The Craft of Songwriting:

https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1

Mixed by Peter Sykes: https://www.petersykesmusic.com/

Otto Gross: https://www.youtube.com/channel/UCMnxx19QD-vxD4wnYGTn3Jw

Scarlet's website:

https://www.scarletkeys.com

Scarlet's instagram: https://www.instagram.com/scarletkeysofficial/

To purchase Scarlet Keys' book "The Craft of Songwriting:

https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1