In the second episode of our series of conversations, we had the opportunity to speak to Ambareen Musa, CEO of Souqalmal, the #1 financial products comparison website in the Middle East, on “How entrepreneurs can help evolve the Middle East FS landscape”.

We asked Ambareen how she saw the shift in demand for more dynamic financial products, due to changes in buying and saving habits post COVID-19. The discussion allowed us to understand what types of products are being brought forward to drive more value in digital. Plus, how we can all continue to be relevant in a recovery and what skills are needed to ensure we can contribute to the future.