Most female leader don’t fail because they lack skill—they fail because they leak power. In this solo episode of where boundaries fissolve, Helena shares a painful sales call that cracked her open and reshaped her approach to self-leadership. Through this story, she uncovers why chasing likability undermines authority, how the “gender trust gap” changes the game, and why building inner safety is the ultimate growth hack for influence, respect, and results.

This isn’t theory. It’s a hard-won lesson from the trenches of entrepreneurship—and a roadmap to help you stop selling yourself short and start standing in your power.

5 key take aways

1. Likability doesn’t close deals—authority, clarity, and confidence does. Learn why respect, not validation, is the foundation of successful leadership.
2. People aren’t targeting you—they’re targeting your power. A mindset shift that dissolves fear, emotional reactivity, and imposter syndrome.
3. Know who’s in front of you. Understand the gender trust gap and how tailoring your approach builds faster, stronger connections.
4. Inner safety is your secret weapon. Stop outsourcing validation—practice the rituals that anchor you in authority before any high-stakes conversation.
5. Detach from the outcome and lead with clarity. Prepare, rehearse, and step into the energy of the leader you need to be—because impact starts with how you show up.

Chapters:

00:00 Introduction: The Myth of Likability in Business

00:32 Welcome to the Podcast

00:41 A Brutal Week in Sales, Learning the Hard Way..

03:02 The Gender Trust Gap in Sales--Know Who You Are Speaking To!! Men vs Women..

06:01 The Importance of Preparation and How To Put Your Best Foot Forward

07:47 Insights from Farrah Khan on Avoiding Imposter Syndrome

10:47 Building Inner Safety and Confidence

13:36 Final Thoughts and Takeaways

Connect with me:

IG: https://www.instagram.com/whereboundariesdissolvepodcast?igsh=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr

TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1

LinkedIn: https://www.linkedin.com/in/helenasuter/ 

Youtube: https://youtube.com/@whereboundariesdissolvepodcast?si=g63NToOK45W1CiBI

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