WICT Wisdom’s Stephanie Cobian is joined by guest Melissa Wallace, Co-Founder of Fierce Foundry and Co-Founder & Managing Director of Fivefoottwo Marketing. 

Melissa Wallace shares her journey from a legal background to the entertainment industry, including her experience at DirectTV, A&E, and Superfly, as well as her founding of Fierce Foundry. Melissa has the need-to-know insights on current startup trends, particularly as they pertain to women-led startups, and the importance of backing and building female-founded businesses. Melissa shares some of the things she believes are the biggest challenges for startups, the importance of mentorship, and the role of female leaders. 

Melissa has over 25 years of marketing expertise. She has held roles with brands such as Superfly, DIRECTV, A&E, and eMusic. In 2018, Melissa cofounded Fivefoottwo, a marketing collective dedicated to nurturing early-stage start-ups. Then, in 2023, she launched Fierce Foundry, the first-ever Femtech Venture Studio, designed to reduce and equalize the funding deficit for female founders.

To learn more:

Melissa: https://www.linkedin.com/in/melissahudsonwallace/

Fierce Foundry: https://www.thefiercefoundry.com/ 

The WICT Network's Mission: Empowering Women in Media, Entertainment, and Technology.
For more information, visit: https://socalwict.org/