Chiara Toselli interviews Ann Melinger on how to set core values and competencies!

1) What are company values and what are core competencies? Why are they important?
2) How can companies determine their company values and competencies? What are some of the biggest challenges when setting core values and competencies?
3) How do company values shape company culture? How can organizations communicate and integrate their company values and competencies into the day-to-day of their employees?
4) Can values and competencies change over the lifetime of an organization? Why or why not?

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