Media relations has been discussed historically as a major function of public relations. It is not uncommon for former journalists to become public relations professionals, bringing with them contacts and personal relations based on previous associations. Media relations in South Korea is thus strongly characterized by a personal influence model that the relationships among public relations professionals and journalists influences the news disseminating and gathering process. The relationship is not limited to formal relationships, such as press releases or press conferences, but extends to informal relations including luncheon, dinner gatherings, or other outings such as golf. An important and characteristically Korean feature of media relations is the press club system, through which journalists have regular contact with their sources. Recently, the advance of technology has affected both formal and informal relationships between sources and reporters. However, direct human contact continues to play a crucial and defining role in South Korean media relations.