If you’ve ever thought of nonprofits as just charities running on donations, it’s time to flip the script. In this eye-opening episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Tanja Horan, founder of TACOSA 360 Consulting, to uncover why “nonprofit” is a tax status—not a business model.

With a rich background in tech, AI, fintech, and health, Tanya brings a business-minded approach to the nonprofit sector, helping mission-driven organizations scale without losing their heart. From debunking common nonprofit myths to showing leaders how to prevent burnout, she shares practical strategies for building sustainability, diversifying revenue streams, and leading with focus.

Whether you’re a nonprofit leader, board member, or simply someone who wants to make a bigger impact, this conversation will challenge your assumptions and give you actionable tools to grow smarter, not just harder.

Key Takeaways:

• Why nonprofits must embrace a business mindset to thrive.

• How earned revenue can be a game-changer for mission-driven work.

• Strategies to say “no” with confidence and protect focus.

• Bridging communication gaps between nonprofit boards and leaders.

• The importance of unrestricted funding for organizational health.

CONNECT WITH TANJA

LinkedIn: linkedin.com/in/tanjahoran

YouTube: https://www.youtube.com/@Tacosa360

Website: www.tacosa360.com

Impact Catapult: https://www.tacosa360.com/impact-catapult/

FREE DOWNLOAD: Project Management Success Essentials: https://www.tacosa360.com/project-management-success-essentials/

CONNECT WITH LISA 

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/