Have you ever hesitated to hit send on a proposal… or avoided following up because you dreaded hearing “no”? If that’s you, you’re not alone—and this episode is your permission slip to stop letting rejection hold you back. 

Lisa McGuire sits down with Andrea Waltz, co-author of the bestselling book Go for No, to flip the script on rejection and give you a radical new way to approach your goals.

Andrea shares her personal journey of growing up in a world that taught her to stay quiet and avoid asking for what she wanted—only to discover that “no” wasn’t something to fear, but a necessary step to success.

In this episode, you’ll learn how to build your rejection muscle, set goals for how many times you hear no (yes, seriously), and why authenticity—not perfection—is your biggest business asset. Whether you’re a seasoned entrepreneur or just getting started, this conversation will help you overcome your fear of rejection and start embracing the path to yes.

“Yes is the destination, but no is how you get there.” – Andrea Waltz

Key Takeaways

• Rejection is not personal—it's data and direction.

• “No” goals help gamify outreach and remove fear.

• Your mindset around failure determines your resilience.

• Authenticity leads to deeper business connections.

• Most people don't fail; they simply stop too soon.

• Silence on social media is often misread as rejection—keep showing up.

• Entrepreneurs and sales professionals need different “rejection recovery” tactics.

• Vulnerable, honest asks create trust and better responses.

• You grow through rejection—not around it.

Resources

• Go for No by Andrea Waltz & Richard Fenton – A business fable about reframing rejection to find success.
  

• The Aladdin Factor by Jack Canfield & Mark Victor Hansen – A book that teaches the power of asking.

• Sandler Sales System – A proven framework that encourages asking tough questions and embracing no early.

• Sell Well B2B Sales Conference – A values-aligned event for purpose-driven sales professionals.

• Ask Like an Auctioneer by Dia Bondi – Encourages bold asking to find your limits and maximize results.
  
  

CONNECT WITH ANDREA

LinkedIn Profile: https://www.linkedin.com/in/goforno/

Instagram Profile: https://www.instagram.com/goforno/

Website: https://www.goforno.com/

CONNECT WITH LISA

Check out Beyond the Transaction Business Circle: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/