Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.

You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?

Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Publishing, Branding, Launch & Marketing, and Beyond the Book.

Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:

• What’s the best publishing path for me—self, hybrid, or traditional?
• How do I launch and market my book effectively?
• How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?

This show isn’t just about publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.

Turn Your Book Into a Business Asset—Not Just a Passion Project

Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.