In this episode, I welcome Mike Lovell, CMO at Class, to discuss the critical topic of product-market fit. Mike emphasizes the importance of understanding and aligning product-market fit with buyer personas and market segments. He discusses the dynamic nature of product-market fit, highlighting the need for continuous evaluation and adjustment. Operational focus and discipline are crucial once product-market fit is identified to ensure success across the organization. We also discuss ways to improve product-market fit by leveraging data and customer feedback. Lastly, we both underscore the importance of genuine problem-solving over just fitting a market message.