Episode from the podcastZoho CRM Podcast

Boost CRM adoption and build field accountability that sticks

Released Wednesday, 6th August 2025

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Boost CRM adoption and build field accountability that sticks

Wednesday, 6th August 2025

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Matthew Sniff is the Founder and Chief Product Officer at Map My Customers talks about how businesses can boost CRM adoption with field sales reps. Matthew elaborates on the advantages of logging activities by sales reps and how companies can make CRM updates feel less like a chore to their employees. Tune in to learn more!

Learn more about Zoho CRM’s integration with MapMyCustomers here.

Got questions? Write to us at : zohocrmpodcast@zohocorp.com

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Every customer success story made us who we are. As a matter of fact, you and I, we're a culmination of all the stories we know, including ours. Tune into the Zoho CRM Podcast for insightful conversations with customers and industry experts who share their stories, ideas, and pro-tips on sales and management. Hosted by multiple talents at Zoho CRM, catch up on the latest business events, tech updates, and more with our handpicked guests, every month.

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