This B2B Digital Marketing Hub episode brings together seasoned expertise and forward-thinking strategies on the B2B Marketing Insider podcast. Host Aia Laser engages with Dana Shterman, Director of Digital Marketing at PlaxidityX, with two decades of experience across diverse industries.

Dana discusses her transition from traditional offline marketing to digital innovation, sharing how limited budgets and targeted data analysis paved the way for her success. Her approach of integrating rigorous data analytics with compelling content creation is both refreshing and inspiring.

The conversation delves into the practical applications of AI, A/B testing, and emerging trends like digital twinning, offering listeners real-world tactics to optimize their marketing strategies. Discover how to balance analytical precision with creative flair to drive impactful campaigns.

Listeners will gain actionable insights on how to harness the power of both analytics and creative strategy. This episode is a must-hear for B2B marketers seeking to stay ahead of the curve in an ever-evolving digital world.

Chapters:

(00:00) – Welcome to the B2B Marketing Insider with Aia Laser and Guest Dana Shterman 

(00:41) – Digital Marketing Career of Dana Shterman from PlaxidityX Automotive Security

(01:44) – Insight Agents: The Role of AI in Shaping Digital Marketing in 2024, 2025, and Beyond

(06:17) – From Tradition to Digital: Personal Story Behind Data-Driven Decisions

(13:18) – Decoding KPIs: Mastering Metrics Across Marketing Channels

(18:56) – The Personal Touch: The Power of Personalization in B2B Marketing

(27:28) – Creative Data: Balancing AI-Driven Testing with Authentic Creativity

(30:31) – Closing Remarks of the B2B Marketing Insider with Aia Laser and Guest Dana

 
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