Why you should listen to today’s episode:

• Learn about the importance of data to your company’s growth
• Discover how quality data can drive quality business decisions
• Understand the importance of partnering with a third party to assist in data management

Summary

Greg McLaughlin is the VP of Global Sales at Getty Images. He is an innovative business leader and the driver of business improvement solutions, sales operations, and business automation strategy through conceptualization, design, development, and implementation. He has 25 years’ experience managing global CRM platform vision and program leadership.

In this episode, Greg shares his experiences in Getty Images’ data migration project, and Dun & Bradstreet’s involvement in the data management as a third-party partner. Rishi deep dives into the importance of data to a company’s growth and as a driver of the business decision. Also, they tackle the importance of a third-party consultant as an expert in assisting in the data management process and upgrading of the knowledge when it comes to data and analytic assets to stakeholders.

Episode Highlights

• 00:45 Greg’s role at Getty Images
• 02:53 The strategic business role and impact of good quality data in a company’s operation
• 07:00 The structured technical and cultural process that Greg took to take care of Getty’s customer data from migration of their old platform to Salesforce
• 10:30 The importance of goals aligned to the team working on data, to know the where, why, how and achieving consensus agreement
• 14:32 Dun & Bradstreet’s involvement in the data migration from project planning to execution, education, transformation aspects, alignment to company culture and strategy
• 17:06 The difference between master data and ‘mastering your data’
• 21:04 Challenges of migrating from the legacy system to the new CRM system
• 23:22 The importance of having a Customer Information Management Team and partner consultant like Dun & Bradstreet in data management.
• 23:58 What’s next for Getty Images’ data management
• 26:39 How Getty Images plans to leverage the data change triggers from their new system and bring it to the application level
• 27:52 Greg’s advice to people in establishing their strategic and tactical efforts around data quality, data completeness, data governance

Tweetable Quotes

• "A lot of companies do not have somebody whose specific objective or focus is to ensure the strategic quality of the company’s critical customer data"
• "The more data you have created in disparate parts of the organization, the more chance you have of duplication of fractured data."
• "The marriage between the business teams and the technology teams is one of the critical relationships to the success of the sales operation and the success of the business."
• "Companies now are leveraging the changes in data as triggers to make decisions as well."
• "Data management is a hard discipline but it is a good discipline in any project or program management."
• "The more planning upfront the smoother execution will be on the backend."

Links Mentioned

dun&bradstreet –  Dun & Bradstreet | Grow Relationships Through Data - D&B

Salesforce

 

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