George Sandler is the Director of Marketing and Customer Insights at Adobe. He is a light-quant analytics storyteller, action-biased, data-driven, strategic-thinking data scientist with a solid history of success in operational leadership, vertical and solutions marketing, market planning, strategy and insights, A/B testing, predictive, prescriptive, and big data analytics, market and customer research, and business development and alliances. In this episode, Rishi deep dives into George’s experiences in unlocking the basics of business to produce actionable insights that the sales and marketing team can use. He also shares his experience in identifying and understanding key customer pains, driving the development of a solution ecosystem, and clearly communicating the business and technical value of that solution to the market.

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