A magic show is based on trickery and illusion. It’s about making people see things that aren’t really happening. Digital business automation, while it might seem like things happen “automagically” is actually the exact opposite. It’s about removing blind spots in your business data, about helping workers find and see information that they need. About putting powerful tools in the hands of workers and customers and giving them real capabilities, and not just an illusion of power. Digital business automation is a key way that businesses are not only improving and transforming today, but how they will continue to grow and adopt new technologies in the near future.