Episode from the podcastEmail After Hours: The Podcast for Email Senders

Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White

Released Thursday, 10th July 2025

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Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White

Thursday, 10th July 2025

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We’re back with part 2 of our email ROI conversation with Chad White!

In part one, we uncovered how some of our favorite email marketing metrics might be lying to us. (We’re looking at you, email ROI…). Now, it's time to take action! Join Chad, Danielle, and Guy as they share tips to boost engagement, eliminate red-flag metrics, and break you out of the wishy-washy ROI cycle for good.

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From The Podcast

Welcome to Email After Hours by Sender Score, powered by Validity.By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.

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