In episode 10, we are delighted to bring you a special two-part episode of Frog’s How to Scale podcast. Senior Partner Mike Reid sits down with veteran software leader and founder of Boardwave, Phill Robinson.Phill and Mike discuss the critical components of building, scaling, and sustaining market-leading companies, with the first part focusing on software and the second part on strategy.

With over 35 years in the software industry, Phill has held pivotal leadership roles, including CEO of IRIS Software Group and Exact Software in the Netherlands, and CMO at Salesforce.com. Now the founder and CEO of Boardwave, a networking community for European software CEOs and investors, Phill offers a wealth of insights drawn from decades of industry experience.

Part 1 covers:

• Product Leadership – Phill affirms that at the core of any successful software company lies a robust, customer-focused product. Achieving product-market fit and continually addressing customer needs are essential for growth
• Scaling at Speed – From expanding in competitive U.S. and European markets, Phill discusses how rapid growth demands adaptable leadership. He explores the importance of evolving both teams and strategies to scale effectively
• Balancing Leadership and Management – Shifting from hands-on management to strategic delegation, Phill explains how fostering team independence enables growth while maintaining a vision-focused leadership style

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