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The Expansion Qualified Lead (EQL)

The Expansion Qualified Lead (EQL)

Released Tuesday, 4th April 2023
Good episode? Give it some love!
The Expansion Qualified Lead (EQL)

The Expansion Qualified Lead (EQL)

The Expansion Qualified Lead (EQL)

The Expansion Qualified Lead (EQL)

Tuesday, 4th April 2023
Good episode? Give it some love!
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Necessity is the mother of invention.

And a changing market necessitates a change in go-to-market strategy.

Enter Expansion Qualified Leads (EQLs), your secret weapon for driving growth and revenue.

In our latest episode of Launch and Learn, Keith reveals the importance of EQLs, the difference between them and other lead types, and how Customer Success Teams should nurture these opportunities.


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This initiative was born from the regular conversations between Parative's CEO, Keith Frankel, and Head of Marketing Mark Lerner, in which they discuss industry trends, upcoming launches, and product updates.We believe in the power of transparency and collaboration; we want to share the ups and downs of our product and company development with our community.This is Launch and Learn: Building in Public. 

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