Summary

In this conversation, Duane Lester interviews Carmen Simon, a cognitive neuroscientist specializing in memory. They discuss the importance of memory in business and learning, and how memory is not just about remembering the past, but also about remembering the future. They explore the concept of prospective memory and how it relates to decision-making in business. Carmen shares practical guidelines for improving memory, including the use of repetition, visual elements, and creating associations. They also discuss the limitations of working memory and the need to balance abstract and concrete information. Overall, the conversation emphasizes the importance of controlling the 10% of information that people remember.

Takeaways

* Memory is not just about remembering the past, but also about remembering the future.

* Prospective memory, or remembering intentions set for the future, is crucial in business and decision-making.

* Repetition is key to improving memory and ensuring that important information is remembered.

* Visual elements and associations can enhance memory retention.

* Working memory has limitations, so it's important to be mindful of the amount of information presented at once.

* Balancing abstract and concrete information can help improve memory recall.

* Controlling the 10% of information that people remember is crucial in business and learning.

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