In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From expanding globally to partnering with artists, she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences.

Key Moments:

00:00 - Intro

03:56 - 1st Hot Sauce Shot 🌶️

04:34 - Deezer’s Origin Story

06:48 - Maria’s Role and Organization at Deezer

10:23 - Maria’s Entrepreneurial Spirit & Journey

15:10 - “This or That” Fun Segment

17:02 - 2nd Hot Sauce Shot 🌶️

19:17 - Traveling, Experiences & How They Shape Branding

26:14 - Standing Out on Social Media

29:00 - Events IRL vs Social Media Engagement

35:00 - Revenue Growth Discussion

35:35 - 3rd Hot Sauce Shot 🌶️

38:07 - Event Strategy at Deezer

47:59 - Lady Gaga Budget Breakdown 

48:30 - 4th Hot Sauce Shot 🌶️

50:00 - Rising Stars: Discovering Future Talent

53:35 - The Role of AI in Music and Marketing

56:50 - 5th Hot Sauce Shot 🌶️

01:01:07 - Question from the Previous Guest

01:07:21 - Goodbyes 👋

Why Watch?

If you’re into music, AI, or brand growth, this episode’s packed with real-world strategies and valuable insights from a leader at the forefront of the music streaming industry.

🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Maria: https://www.linkedin.com/in/maria-garrido/ 🌟 Explore Deezer: https://www.deezer.com/en/offers 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

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