What if the fastest way to grow your business was simply…asking?

Referrals aren’t just nice to have–they’re the most trusted and efficient way to land new clients. But most business owners either forget to ask or are concerned about appearing too pushy.

This week, we’re joined by Brandon Barnum, CEO of HOA.com and author of Raving Referrals. After growing his income 10X in only 18 months by mastering referrals, Brandon now helps business owners grow through genuine relationships, strategic partnerships, and repeatable systems.

How to Ask for Referrals Without Feeling Salesy

Brandon shares a simple 3-step framework you can start using right now. You’ll learn how to set the stage early in a client relationship, spot the moments when people are primed to refer you, and ask in a way that feels natural and service-led. If you've ever hesitated to ask, this conversation will show you exactly how to do it confidently.

How to Make Referrals a Core Part of Your Business

If you want consistent referrals (don’t we all?), Brandon walks through the systems and habits that keep your brand top of mind. From building your personal “Top 50” referral list to using simple co-marketing strategies with trusted partners, you’ll learn how to create a referral engine that keeps working in the background, without adding to your daily workload.

Enjoy this episode with Brandon Barnum…

Soundbytes

16:11 - 16:24
“Find people that are serving your perfect prospects every day. They're already talking to the people that you want to help, and what you want to do is package yourself as the solution to their challenges.”

20:28 - 21:12
“There's three places that you get your business and referrals. Number one, your clients. Number two is your social sphere, and that's everybody on social media. It's also everybody that's in your phone…and number three, professionals and businesses that serve your perfect prospects every day. I call that complimentary businesses.”

08:59 - 09:12
“Step one is set the stage. Step two is to listen for the referral triggers, and then step three is to A, S, K, to G, E, T. You got to ask the right way at the right time when someone is a peak referral state”

Quotes

“84% of B2B sales start with a referral. So if you're selling to business owners, you better be working by referral.”

“When someone's referred to you, they're 400% more likely to hire you.”

“The biggest gap that I see when it comes to referrals is that people don't ask for them.”

“People don't refer you because they want to help you. They refer you because they want to help solve the challenge of someone else.”

Links mentioned in this episode:

From Our Guest

Website: https://ravingreferrals.com/

Connect with Brandon Barnum on LinkedIn: https://www.linkedin.com/in/brandonbarnum/

Connect with brandiD

Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/

Ready to elevate your digital presence with a powerful brand or website? 
Contact us here: https://thebrandid.com/contact-form/