Need to know—fast—whether your funnel’s working? In this episode, Jordan shares the exact system he used to audit 100+ ecommerce sites in just two days.

It’s a crash course in post-click performance: the 7 key metrics that tell you if your site is converting, retaining revenue, and setting you up for repeat purchases.

You’ll learn:

• How to measure funnel health in minutes, not hours
• Which metrics vary wildly by business model (and which don’t)
• How discount rate, return rate, and completion rate connect
• Why Klaviyo’s attribution data tells only part of the story
• What high-performing homepages, PDPs, and carts have in common

Timestamps:

00:00 Intro and Purpose of the Metrics Framework

02:00 Moving to Port Alberni and Merging CRO with Email Retention

04:00 Grouping Accounts by Business Model and Funnel Benchmarks

06:00 Key Metrics Overview: From Load Time to Klaviyo Revenue

12:00 Real-World Use Case for Assessing Site Performance

16:00 Interpreting Cart Add and Conversion Rate Benchmarks

22:00 Discount, Return, and Completion Rate Analysis

28:00 Klaviyo Revenue Attribution Explained

34:00 Meta and Google’s Role in Your Post-Click Metrics

44:00 Qualitative Site Walkthrough: Homepage to Checkout

Hashtags:

#Ecommerce #RetentionMarketing #CustomerJourney #FunnelOptimization #ConversionRateOptimization #EmailMarketing #Klaviyo #CRO #Benchmarking #PostClickMetrics #DataDrivenMarketing #EcomAnalytics #TWBERP #WorldsBestEmailRetentionPodcast #MarketingPodcast #DTCMarketing

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