In this episode of Untapped with UpSmith, Wyatt welcomes Jamie Adams, Chief Revenue Officer at Scorpion, to discuss the importance of lead generation and digital marketing for small businesses. Jamie shares insights into his role at Scorpion, a company focused on helping service-based businesses grow through effective marketing strategies. He recounts his career journey, starting from a small town in North Louisiana to becoming a leader in the digital marketing industry. Jamie emphasizes the need for businesses to control their online presence, particularly through a well-designed website and strategic use of Google search. He also discusses the challenges of skilled worker shortages and the significance of recognizing and rewarding employees. The episode concludes with practical advice on delegation, productivity, and the value of integrating marketing efforts with data analytics.

00:33 Meet Jamie Adams from Scorpion

01:19 Jamie's Background and Career Journey

02:06 Growing Up in a Small Town

03:42 Challenges and Success in Business

07:30 Scorpion's Mission and Services

07:58 Importance of Marketing and Lead Generation

10:07 Leveraging Technology for Business Growth

14:23 Effective Lead Generation Strategies

19:25 Addressing Skilled Worker Shortages

26:16 The Power of Recognition in the Workplace

27:00 Incentives Beyond Monetary Rewards

28:20 Automating Recognition Processes

29:02 Integrating with ServiceTitan

29:44 The Importance of Data in Decision Making

30:15 Lightning Round: Book Recommendations

33:28 Productivity Hacks for Success

37:59 Podcast Recommendations

41:23 Lessons from Howard Schultz and Starbucks

44:56 Connecting with Jamie Adams

46:27 Conclusion and Final Thoughts

More about the show:

UpSmith is on a mission to address skilled worker shortages by building technology to help trades companies win and skilled workers thrive. Visit upsmith.com to get in touch and learn more today!

The Untapped with UpSmith podcast helps business owners focus on answering critical questions for the people they serve, solving problems to expand workforce productivity and grow their businesses. 

On Untapped, you’re getting real talk and real help– we’re bringing you industry experts and inviting guests to share perspectives on what they're building– we’ll even workshop their business challenges in real time. 

Expect practical advice, inspiring ideas, and even some fun– we promise. Ideas build the future… and the future is bright. Join us on Untapped with UpSmith!

More about the hosts:

Wyatt Smith is founder and CEO of UpSmith, a technology company on a mission to combat America’s skilled worker crisis. Before UpSmith, Wyatt led business development for Uber Elevate, Uber’s aerial ridesharing business unit. At Uber, Wyatt led a team responsible for 25+ commercial partnerships across the air mobility value chain, generating more than $5B in private sector investment. Prior to Uber, Wyatt served as a consultant at McKinsey. He began his career as a corps member with Teach for America, receiving the 2013 Sue Lehmann Award as a national teacher of the year. Wyatt holds an MBA with Distinction from Harvard Business School and a BS from Vanderbilt University. Wyatt grew up on a family-owned cattle ranch in rural Alabama. He and his family live in Dallas.