In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025.

Topics Covered: - Amazon Marketing Cloud(AMC): What is it? (2:18)- Evolution of AMC & Coding Needs (3:03)- AI Query Generator Rollout (3:51)- AI-Driven Audience Precision (4:20)- Generality vs Specificity (6:06)- Amazon Revamping Tools (8:03)- Limitation to AI (8:40)- Customized Reporting and Analytics (10:30)- Most Common Paths to Purchase (12:17)- Average Path to Purchase (13:41)- KPIs Branded vs Non-Branded (15:35)- Layering in Retail Data with Ad Data (17:27)- Reporting Cadences (18:25)- Video Ads Overview (19:55)- Viewing Non-Converting Audiences (21:54)

Speakers: Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO Jamie Grossman, Advertising Specialist, VENDO

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